At Rhetoric, we believe smart companies and brands need to radically overhaul how they market themselves in today’s Attention Economy.

More than ever we have access to insights, data and consumers giving us direct feedback, but we’re struggling to know which critical numbers we should base our marketing strategy on.

We’re fighting to get eyeballs, attention, engagement, clicks, impressions, media hits, but which metric is most meaningful to us, are we reaching the right people and where shall we put a focus to ensure we’re getting return on investment for every marketing dollar we invest?

We get it.At Rhetoric we’re a creative agency that is thriving by using a clever digital PR mix to offer our clients insights into public relations, yes, but also the surrounding functions that offers true insight, amplification and strategy to underpin everything from SEO to content creation, social to advertising, influencer engagement to Google Analytics.

With disruption and a rapidly changing media environment, we’re not standing still but leading the pack to offer story-based communciations which engage, inspire audicneces and provide tangible business benefits time and time again.

We believe that a partnership with a client should be about rapport, honesty, authenticity and education where we work on short term projects and longer term relationships to build brands that matter.

Imagine your ideal customers are consuming information in a bubble, at every demographic people have a choice to consume whatever they like and its getting harder for brands to crack that frozen bubble and influence.

Untitled tiny


First Name Email Address


About Rhetoric

Rhetoric PR is an award-winning PR agency who work with businesses going places. We help you get into the media, build your profile and get the recognition, profile and clients you deserve.

Founded  in 2013, Rhetoric has a thriving and vibrant team of Account Managers who achieve national media coverage, engage influencers, manage social media and create click-worthy content for their clients every day.

In 2016 the agency was a finalist in the national PR Institute of Australia’s Micro Agency of the Year category.

At Rhetoric we work exclusively with clients for whom we’re confident we can really deliver value – and have a bit of fun along the way! We love clients who are doing things a bit differently, have lots of stories to tell and are not afraid of taking some small risks to get big results.

12 tiny


Our CEO…


Jenny Hassam is the CEO of Rhetoric PR, an award-winning PR Agency with a national footprint and a client back catalogue including Bow Wow Meow, Advantage Pharmacy, Pregnancy, Babies and Children’s Expo and Kitchen Warehouse.

She has fifteen years’ experience in strategic marketing, communications, stakeholder relations and PR built in London, Europe, USA and Australian markets.

Since moving to Adelaide, Australia she has worked in senior communications and Director roles for some of the biggest organisations in Australia including BAE Systems, Australian Red Cross and Professional Public Relations. She has served as a Board Member at Eddie Rice Camps and the ADMA.

She is an accredited and Professional Member of the PR Institute of Australia, has a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BSc (hons) from the University of Southampton in the UK.

Our Account Manager

Emma Dignon is our resident guru of all things consumer, beauty, fashion and lifestyle at Rhetoric.

She manages media relations and regularly liaises with the likes of Today Tonight,, Vogue, InStyle and The Urban List. Emma loves the challenge of putting together creative pitches for her clients to maximise their reach, regularly chatting to TV and radio producers, bloggers and celebrity influencers.

She has a Bachelor in Public Relations from the University of South Australia.

Ems is an influencer herself in the fashion space and runs her own blog and social channels under @theiconicblonde.


An average day at Rhetoric HQ looks like…

We work on a retainer and on a project basis (minimum three months) and we excel in getting our clients into the media, influencer engagement and social media management. So Monday morning at 9am at least one of the team is launching a media campaign and then we’re on the phones talking to our media contacts chasing, calling, emailing, more calling and generally being pretty persistent!

We offer a full suite of services including graphic design, photography, videography, marketing, copy-writing and so can be doing one in a number of things for our clients. The rest of the week might involve prepping for future campaigns by interviewing clients, copywriting, writing media releases and researching into speaking opportunities and award submissions. We’re advising our clients on head shots and video content one minute to uploading content across social media channels for clients to get them as much exposure as possible. We also spend time chatting to potential new clients via Skype, phone or in person, creating metrics reports and actioning our company’s marketing and business development strategy.

If you got to the bottom of this we’re super honoured! Thank you. For more inane ramblings and insights into the media world we only give via email make sure you sign up below:



118A Glen Osmond Road, PARKSIDE SA 5063

There is no content to display.